A bestseller can still fail

From the video description

Imagine two books. Book A has a broad topic, a trendy title and a massive launch. It sells well. But nobody knows what the author uniquely stands for. Book B serves a smaller audience. But it introduces a clear methodology. It attracts speaking invitations. Clients. Media conversations. And opportunities for years. Which author actually won? Here is the metric I care about after launch: Did the book create a stronger position? Did it start valuable conversations? Did it lead readers somewhere meaningful? Sales matter. But sales without positioning can become a temporary spike. A strategic book keeps working after the launch graphics disappear. So do not design only for bestseller week. Design for the doors you want the book to open for the next five years.